Cultivating Progress · Sustainability Report 2025 · Desa Potato Head Bali

Follow the waste

Where waste goes next

A kitchen, a farm, a workshop. Each has a part to play in what happens to the waste we make. In 2025, 99.52% of the 705,281 kg generated at the Desa was diverted from landfill, a result independently verified by Eco Mantra.

This is the route it took.

Start in the kitchen
Cupped hands holding shredded coloured plastic over a bowl of more
705,281 kgwaste generated, 2025
0.48%to landfill
Ronald Akili, founder of Potato Head

a message from the founder“This island is our home, and when there’s a problem in our backyard we want to do something about it.”

In 2025 we celebrated fifteen years in Bali. This island is our home, and when there’s a problem in our backyard we want to do something about it. For us that started with waste, and today only 0.48% of ours goes to landfill. Once we understood where our waste goes, we wanted to understand what comes in, starting with our food.

Food is culture here. It is how we gather, how we celebrate good times and how we share this island with our guests. It is also where much of our footprint begins. The food we buy is our biggest source of emissions, and kitchen waste is the biggest thing we throw away. How food is grown shapes the soil, the water and the lives of the farmers on this island.

So we went deeper into our supply chain, to understand who grows our food and how. We now work with 535 farmers on 454 hectares across Bali. On 80 hectares they already grow naturally, without chemicals, and another 374 hectares are converting. We wanted 75% of our produce to come from these farms and reached 57%. What gives me the most hope are the people leading this: young farmers like Gede at Gema Farm and the women of Sari Tani.

In this report we share our progress, our solutions and what is still hard. We hope someone finds it useful, or wants to help us do better.

Ronald Akili, Founder

01

stop 01 · the kitchen

Where the waste journey starts

Kitchen waste is our largest stream. Food waste asks the most of us, and 2025 taught us that real reduction takes time, patience, and steady research and development.

Cooking breakfast to order keeps portions in check. AI-enabled kitchen scales and our Zero Waste Kitchen R&D now sit alongside it, helping us see where the next improvement lies.

46%

kitchen waste, the largest of our top 5 waste types

0.93 kg

waste per guest, up 14%

756,872

guests across the Desa, down 19%

2025 waste breakdown. Top 5 waste types: kitchen waste 46%, glass bottle 31%, coconut 14%, paper 5%, plastic 4%. Overall waste: 61% organic, 428,886 kg; 38% non-organic, 269,702 kg; 1% residue, 6,693 kg.
Hands reaching across a table of shared dishes served on banana leaves
02

stop 02 · the sort

Where the waste journey diverts

Waste is separated at every point of operation and regularly checked, across Potato Head Beach Club, AM House, OMA House and the staff area.

96%

average separation compliance across 2025

compliance by month, %

Key waste indicators: 61% organic, 38% non-organic, 1% residue. Waste managed: 20.03% internally, 79.50% externally, 0.48% to landfill. Waste separation compliance averaged 96% across the year.
Key waste indicators: 61% organic, 428,886 kg. 38% non-organic, 269,702 kg. 1% residue, 6,693 kg.
Waste managed: 141,251 kg (20.03%) managed internally, 560,729 kg (79.50%) managed externally, 3,301 kg (0.48%) waste to landfill.
Waste separation compliance: January 96%, February 98%, March 97%, April 95%, May 95%, June 95%, July 95%, August 96%, September 93%, October 96%, November 97%, December 96%. Average 96%.

61% of the total is organic waste, 20% is managed internally, 79% is managed externally and 0.48% goes to the landfill.

03

stop 03 · the soil

Where the waste journey returns

A farmer laying out a tray of seedlings on dry soil

In 2025 we used two composting methods at Sweet Potato Farm. Food scraps, brown tissue and coffee grounds went through hot composting, producing organic fertiliser that was returned to the farm. The rest was processed using black soldier fly.

organic waste processed at the farm, up 43%2,368 kg
through hot composting2,038 kg
through black soldier fly330 kg

and from the farm, back to our kitchens

5,050 kg

crops harvested, up 4%

81%

of the harvest used at the Desa

67

types of crops harvested

organic supply chain · transition

454 hectares across Bali, in transition.

Over 80 hectares of our partner farms are now growing organic produce. Another 374 hectares have committed to making the switch. In 2025 we set out to source 75% of our produce from these farms and reached 57%, meaningful progress with more still to do.

Map of Bali. Organic: 138 farmers, 80 hectares, up 23% vs 2024. Transition: 397 farmers, 374 hectares, up 524% vs 2024. Total: 535 farmers, 454 hectares, up 263% vs 2024.
Map of Bali showing partner farms

organic:

138 farmers
80 hectares

+23% vs ’24

transition:

397 farmers
374 hectares

+524% vs ’24

total:

535 farmers
454 hectares

+263% vs ’24

04

stop 04 · the lab

Where the waste journey regenerates

Since 2017, every piece of waste generated at the Desa has been an opportunity: to divert it from landfill and to bring it back into the life of this place as something useful and made with care.

what goes in, and what comes out

in · used cooking oil

20,961 kg

collected, 97% recycled by partner

Bio-candles setting in jars

out

9,383

bio-candles

−19% vs 2024

in · glass bottles

196,190 kg

collected, 100% recycled by partner

Two candle casings cut from wine bottles

out

524

candle casings cut from wine bottles

−77% vs 2024

in · styrofoam

162 kg

96% used by the Waste Lab, with 994 kg of seashells

Pink Styroshell tissue boxes and trays

out

1,403

Styroshell products

+19% vs 2024

in · HDPE plastic

3,425 kg

45% used by the Waste Lab, the rest stored for later

Chairs made from speckled recycled HDPE plastic

out

110,869

HDPE products: tumbler caps, bracelets, coasters, tokens, keychains, menu boards, notepads and room chairs

−6% vs 2024

in · retired hotel linen

by hand

dyed by hand with natural dye

Hand-dyed linen hanging over marigold petals

out

1,648

tie-dye and linen products

+25% vs 2024

A maker smiling at a workbench covered in candles and tools
Team members in red dyeing fabric in vats, seen from above
05

stop 05 · the wares

Where the waste journey materialises

wasted

The debut of a five-year collaboration with British designer Max Lamb, launched on 8 August 2025. Handmade in Bali by local artisans, Collection 001 turns eight waste streams into functional, one-of-a-kind homeware. The material shapes the design, not the other way around.

A speckled recycled plastic chair held up to the sky
01Recycled HDPE plastic, shredded, pressed and CNC cut into furniture and homeware.
A naturally dyed linen piece held up to the sky
02Used bed linen, re-dyed using natural dye.
Hands holding recycled glass pieces and a bottle against the sky
03Broken glassware, crushed and repurposed into 100% recycled glass pieces.
A bamboo chair held up to the sky
04Organically treated bamboo, shaped into furniture and homeware.
A stack of ceramic bowls balanced on one hand against the sky
05Broken ceramics, crushed, glazed and repurposed using recycled glass and Bali clay.
Cupped hands holding a candle against the sky
06Waste cooking oil, filtered and reused.
Hands passing pink Styroshell pieces against the sky
07Styrofoam and seashell waste, shredded, mixed and moulded into Styroshell.
Seven pieces from Collection 001. Swipe or scroll sideways. Read the story
Pink Styroshell amenities, a tray, cups and soap dispensers, on concrete steps

Made in the Waste Lab, 2025

Pieces of Wasted homeware made from upcycled materials.

06

stop 06 · the community

Where the waste journey connects

Reaching a 0.48% waste-to-landfill rate at the Desa taught us what works at scale. The Community Waste Project takes that knowledge beyond our walls.

Founded by Potato Head, Mexicola Group and Total Bangun Persada, and now joined by FINNS, KYND, Peppers Seminyak, Brunch Club, Lemongrass and, in 2025, Da Maria.

1,592 t

processed in 2025, with capacity for 6 tonnes a day, and 28 jobs created

where the 1,592 tonnes went

Organic, 1,047 t. 869 t to compost (83%) and 178 t to pig feed (17%).
Non-organic, 545 t. 544 t to partners in the programme (99.8%) and 0.575 t made directly into products (0.11%).
1,058mangrove seedlings planted, 566 survived. 247 participants collected 810 kg of waste along the way.Join the mangrove planting →
People collecting rubbish along the beach at sunset
307 kgcollected on Petitenget Beach by 141 participants, every Friday morning or Thursday at sunset.Join a beach clean-up →
Volunteers wrapping meals in banana leaves
43,691nasi bungkus donated, up 14%, to 16 communities: 11 orphanages and 5 community organisations.Join Nasi Bungkus →
07

stop 07 · what’s left

Where the waste journey remains

0.48% of our waste reached landfill in 2025. Eco Mantra’s Zero Waste to Landfill audit verified it, along with a 98.26% recycling rate across all waste streams. It took eight years to get here.

eight years in the making · waste sent to landfill

0.48%

2025

705,281 kg of waste, 99.52% diverted from landfill, independently verified by Eco Mantra.

2017
2018
2019
2020
2021
2022
2023
2024
2025

over the years · 2023 to 2025

Three years, side by side

the harder numbers

There’s more to do, and we know it.

+21%

energy use per guest

Guest visits fell 19%, yet electricity use eased only 1.7%. Most of our energy is tied to the daily running of the Desa, not to how full it is.

57%

organic produce, against a 75% target

Fruit is the slowest to move. Availability hasn’t matched our needs yet, though fruit went from 2% to 37%.

+14%

waste per guest, now 0.93 kg

Kitchen waste is our largest stream at 46%. AI-enabled kitchen scales and our Zero Waste Kitchen R&D are the next steps.

26%

women across our family of 1,053

A gap we’re aware of, and one we’re working to close as we grow.

it takes a village

Our Potato Head family

Hospitality is the business of looking after people. For us, that care doesn’t stop with our guests. It reaches the people who make the Desa what it is.

By the end of 2025, our family had grown to

1,053

98% Indonesian. Gen Z 49%, Millennials 45%, Gen X 6%, a few Boomers.

A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family
A member of the Potato Head family

58,719

hours of training, an average of 56 per person

930

family members joined Do Good volunteering, giving 1,626 hours

429

Family Yoga sessions, joined 1,319 times

employee breakdown by nationality

98% Indonesian.

1,034 of our 1,053 family members are Indonesian, working alongside colleagues from 13 other nationalities.

Employee breakdown by nationality: Indonesian 1,034 of a total 1,053. Also American 2, Australian 2, Brazilian 1, British 3, Canadian 1, Chinese 1, Dutch 1, French 1, Japanese 2, Singaporean 1, South African 2, South Korean 1, Spanish 1.
Indonesian 1,034 of a total 1,053
  • American2
  • Australian2
  • Brazilian1
  • British3
  • Canadian1
  • Chinese1
  • Dutch1
  • French1
  • Japanese2
  • Singaporean1
  • South African2
  • South Korean1
  • Spanish1

our mantra

Good times, do good.

Potato Head is a way of life where creativity, culture, and care for the planet come together.

The Potato Head mantra: two overlapping circles. Our culture, good times: music, art, design, wellbeing, food. Our purpose, do good: regenerate self, community, land. Where they meet: a way of life.

what’s next

The future is bright

All the places and spaces in the Potato Head ecosystem share the same mission: give culture the space to grow, with people and planet in mind.

Rows of crops at the Sweet Potato Project farm

1% for the Planet

Sweet Potato Project is now an in-network partner, backed by the Desa’s pledge of 1% of revenue.

Good Times General Store

A craft centre for plant-based dyeing, plastic moulding and weaving workshops.

A DJ at the decks under red and blue light at Klymax

sound

Klymax sound centre

Built with DJ Harvey. Through the week: listening sessions, breath and sound immersions, and Live at Klymax.

Young dancers in purple practising Balinese hand positions at the barre

tradition

Sanggar dance centre

Dance and gamelan workshops several days a week, starting small and growing from there, with respected figures in Balinese dance.

audits and recognition

  • 81.7

    B Corp

    B Impact Score from our November 2023 audit, against the 80 needed to certify and a 50.9 median for ordinary businesses.

    Learn more at bcorp.com

  • 0.48%

    Zero Waste to Landfill

    Certified by Eco Mantra after a full independent audit in February 2026, with a 98.26% recycling rate across all waste streams.

  • 1 of 100

    TIME100 Climate

    Ronald Akili named one of TIME’s 100 most influential climate leaders of 2025.

    Read the feature on TIME

  • 3rd year

    The World’s 50 Best Hotels

    On the list for the third year running in 2025, and winner of the Eco Hotel Award the same year.

    The listThe Eco Hotel Award

a circular journey

Follow it yourself

The Follow the Waste tour runs daily at 11am: a guided walk through how we process, separate and repurpose our waste. 2,415 people joined it in 2025.

Book the tour

the full report

77 pages. This was the short version.

The full report goes further than this page: what we offset, who we buy from, who recognised the work and the plan for what comes next, with three years of data behind every number here.

Cover of Cultivating Progress: Sustainability Report 2025

only in the full report

  1. p.32Offset your stayGuests offset 39.52 tCO₂e through the Katingan Mentaya peatland project in 2025, up from 11 t the year before.
  2. p.40Further recognitionTatler’s Best 100 Hotels in Asia-Pacific, 9th best hotel in Southeast Asia in Condé Nast Traveller’s Readers’ Choice Awards, and the first Icon Award for Ronald Akili.
  3. p.48Supply chain877 partners across operations, projects, arts and performances. 75% are Balinese, 97% Indonesian.
  4. p.53Pardon my wasteHow bar supervisor Akbar turns peels, stems and pulp into cocktails and mocktails.
  5. p.55ESG roadmapBuilt with ERM and finalised in May 2026: the targets and KPIs that shape what comes next.
  6. p.74AppendixThree years of environmental and material data, and the UN Sustainable Development Goals the report covers.
Download the report PDF · 77 pages · 17 MB
Read the 2024 report →